Bitso is a cryptocurrency exchange that was founded in 2014 by three entrepreneurs: Ben Peters, Daniel Vogel, and Pablo Gonzalez. The company was established in Mexico City, with the aim of providing a platform for Mexicans to buy and sell cryptocurrencies easily and securely. The founders saw a gap in the market for a reliable and user-friendly exchange that could cater to the needs of the Mexican population.

Since its launch, Bitso has grown to become one of the largest cryptocurrency exchanges in Latin America. The company has expanded its services to include not only Bitcoin but also other cryptocurrencies such as Ethereum, Ripple, and Litecoin. Bitso has also introduced a mobile app that allows users to trade cryptocurrencies on the go, making it even more accessible to the Mexican population.

Bitso has its headquarters in Mexico City, but it also has offices in Argentina and Brazil. The company has received funding from various investors, including QED Investors, Kaszek Ventures, and Ribbit Capital. Bitso has also partnered with major financial institutions in Mexico, such as Banco Azteca and Scotiabank, to provide its users with more payment options. With its commitment to providing a secure and reliable platform for cryptocurrency trading, Bitso is poised to continue its growth and expansion in the Latin American market.